Basic logo usage

Choose the right lockup

• Use the vertical logo as the primary lockup.
• Use the horizontal logo where space is shallow.
• The pictogram may be used alone as a graphic device.
• Use white variants on dark or photographic backgrounds.

Space and minimum size

• Keep clear space at least equal to the height of the “O”.
• Minimum width: 20 mm for the supplied lockups without payoff.
• Prefer SVG for digital and professional production.

Never alter the mark

• Do not distort, recolor, re-typeset, crop, or separate a lockup.
• Do not add effects, outlines, or shadows.
• Do not place the logo in a white box over a colored ground.

Core digital colors